End-to-end on a James

The ‘James’ in question was a 98cc motor cycle, just like the one on display in the museum, and the year was 1952.

98cc James in the museum

98cc James in the museum

Following her visit to the museum, a lady has been in touch to say that the visit reminded her of the exploits of her late father who, as a James motor cycle dealer, made the trip from his home in Nottingham to Land’s End, to John O’Groats and back to Nottingham in just five days. She also sent a copy of her father’s story of the trip which he carried out, on his own initiative, to “demonstrate the outstanding efficiency of the model under sustained stress over a very long and arduous journey”. 

Ernest Dench set off on 25 May 1952 and over the next five days he covered 1850 miles in some pretty unpleasant weather conditions, with an average fuel consumption of 140mpg and stints in the saddle of almost 700 miles non-stop. How many car or motor cycle salesmen today can back up the products they sell with such a personal testimony to the quality of the product? 

In the 1970s Ernest became a member of The End to End Club. For those interested, a slightly longer version of his story, plus a further photo, it is available from the museum.

Ernest back in the showroom with his reliable James

Ernest back in the showroom with his reliable James

1 thought on “End-to-end on a James

  1. Thank you so much for including the item about my Dad on your website. He was always a keen motorcyclist and, with Mum, also enjoyed his visits to the Cotswold Museum in his later years.
    It is lovely to keep his memory alive.


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